"The Third Eye" (thank you Dave Martineau)

Dear Liberal Arts University Students,

I have a challenge for you.
On the next sunny day, find an area of high traffic on your college campus, and sit there for just one hour.
Count the number of these "third eye" hats you see.
Then out of that number count how many of the people wearing these hats are also wearing something from The North Face.
Then e-mail me the totals. For real.

Love, Morgan.